Introducing Simulation Labs: Open-Access Simulation for Everyone
Simulation Labs is our open-access product — a way for anyone to experience the power of population-scale AI simulation without a sales call. Define a population, inject a scenario, and watch thousands of AI agents respond in real time.
Today we're opening access to Simulation Labs — a new product that lets anyone run population-scale AI simulations directly from the browser.
Simulation Labs is different from our core enterprise platform. Where the enterprise product simulates specific named actors grounded in proprietary research, Simulation Labs simulates populations — census-grounded communities of AI agents that represent real demographic cross-sections of society.
The question it answers is different too. Instead of "what will these specific decision-makers do?" it asks "how will this population respond to this scenario?" — and it answers with real-time data on stance shifts, coalition formation, demographic fault lines, and influence dynamics.
How It Works
The workflow is deliberately simple. You define a population — its size, demographic composition, geographic basis — and the system generates hundreds of AI agents, each with a unique identity, personal history, values, and social connections. No two agents are identical. Each one is grounded in real census data for the population you've defined.
Then you inject a scenario: a policy proposal, a market disruption, a cultural flashpoint, a technology rollout — any event that would trigger public response. The agents begin interacting. They post, comment, debate, persuade, resist, and evolve their positions over multiple rounds.
You watch it happen in real time. A force-directed graph shows communities forming and fracturing. An action stream shows individual agent responses. A dashboard tracks stance distributions, demographic patterns, and influence networks across every round.
When the simulation completes, you get two deliverables: a professional intelligence dashboard with six interactive visualizations, and a comprehensive narrative report synthesized from every round of interaction.
Why Population Simulation Matters
Individual agent simulation (our enterprise product) is the right tool when you know exactly which actors matter and you have deep research on each one. But many of the most important questions in business, policy, and strategy aren't about individuals — they're about populations.
How will consumers in the Midwest respond to a 15% price increase on a staple product? What happens to public trust in financial institutions after a regional bank failure? How does a new housing policy play across different demographic segments in a major metro area? Which communities are most susceptible to misinformation about a public health intervention?
These questions require simulating not 30 agents but 300 or 3,000 — each one grounded in real demographic data, each one reasoning independently, each one influencing and being influenced by the agents around it.
Traditional survey research can approximate answers to these questions, but it's slow, expensive, and limited to populations you can actually reach. Simulation generates the data in minutes, across any population you can define, for any scenario you can articulate.
What You Can Do With It
We've already seen early users run simulations across a range of domains:
Policy testing: Inject a proposed regulation and see which demographic groups support, oppose, or remain disengaged — and how those positions evolve as community leaders take stances.
Market research: Model how a product launch or pricing change propagates through a population, identifying which segments adopt early, which resist, and what the tipping points are.
Crisis communication: Test how a public statement lands across different communities, identifying backlash vectors and coalition dynamics before the statement goes live.
Social dynamics research: Study how information, opinions, and narratives spread through a structured population — which community structures amplify certain messages and which ones attenuate them.
Open Access, No Waitlist
Simulation Labs is available now at x-research.dev. No sales call required, no waitlist. Sign in, define a population, ask a question, and run the simulation.
We built this as an open-access product because we believe the best way to understand what simulation can do is to experience it directly. For analysts, researchers, and strategists evaluating whether simulation belongs in their toolkit, Simulation Labs is the proof of concept.
For organizations that need the full enterprise capability — proprietary research grounding, named-actor simulation, private deployment, custom integration — our enterprise platform is available separately.
The simulation engine is the same. The difference is what you put into it.